The Steward

The Mind of a Marketer. The Heart of a Shepherd. A Life Poured Out in Wisdom.

“Moreover it is required in stewards, that a man be found faithful.” — 1 Corinthians 4:2

Who Am I?

I’m a marketer by skill, a teacher by design, and a shepherd by calling.

But above all, I am a steward.

Everything I have—my time, my talents, my resources, my relationships, and my influence—belongs to God. And it is my mission to use it all to help others live, lead, and build wisely.

That’s why The Proverbs 12X Advantage exists.

But if you really want to understand why I do what I do…

You need to know the path that shaped the steward behind the system.

A Life Shaped by Proverbs

I didn’t just study Proverbs.

I devoured it.

I read it daily. Monthly. Over and over again.

More than 350–400 times. Always from the King James Bible.

It became more than a book to me. It became a blueprint.

A spiritual operating system for how to live, love, lead, and build.

When I say “Wisdom is the principal thing,” it’s not a slogan. It’s my survival story.

A Calling Forged in Fire

I’ve known success. I’ve grown businesses.

In my 20s, I built a company from $8K to $1 million in revenue in less than 12 months.

But I’ve also known failure.

Three years later, the business collapsed—leaving both me and my partner $100,000 in debt.

That same month, my wife was diagnosed with cancer.

It was the first of seven to eight battles with cancer over the next two decades of our life together.

While raising a family, building new ventures, and serving in ministry, I had to lead under pressure, make decisions in the dark, and walk by faith when nothing made sense.

What held me together?

The fear of the Lord

The wisdom of Proverbs

The prayers and counsel of godly men

And a commitment to never again violate what Scripture teaches

That’s where this system was born. Not in a classroom—but in the crucible.

The Mind of a Marketer

I’ve spent decades in sales, marketing, and business development—consulting with entrepreneurs, coaching professionals, and building campaigns that convert.

I’ve learned what makes people move. What causes them to trust.

And what separates those who scale from those who stay stuck.

As Claude Hopkins said, “The competent advertising man must understand psychology. The more he knows about it, the better.”

But wisdom has taught me that persuasion without principle is manipulation.
And success without stewardship is a trap.

So while I use marketing strategies, direct-response tactics, and copywriting frameworks…

I use them in submission to Scripture, not in competition with it.

The Heart of a Shepherd

I’ve spent over 30 years teaching the Bible, serving the church, and counseling people from all walks of life.

I’ve pastored. I’ve preached. I’ve discipled. I’ve wept.

I’ve seen what happens when men abandon their families.

I’ve seen the wreckage of poor choices, foolish relationships, and shallow faith.

I’ve seen what happens when leaders fall because no one taught them how to walk in wisdom.

As Spurgeon once said, “A Bible that’s falling apart usually belongs to someone who isn’t.”

That’s why I write.

That’s why I build systems.

That’s why I created Proverbs 12X.

Not to impress. But to instruct. To shepherd. To serve.

My heart breaks for believers who are saved but struggling—people who love God but still make foolish decisions in life, business, and relationships because they lack wisdom.

Why I Quote the Dead

In my writing and teaching, you’ll find constant references to dead saints—the Puritans, Reformers, and early preachers of church history.

Why?

Because our generation is drowning in shallow thought, emotional preaching, and cotton-candy theology.

I quote the dead because they’re still speaking, and they have nothing to gain from you.

Men like Thomas Watson, John Owen, J.C. Ryle, Stephen Charnock, and Jonathan Edwards taught truth without compromise—and my hope is that modern readers will search them out and grow in wisdom as I have.

CYOEN: Stewarding Time, Talent, and Treasure

While Proverbs 12X focuses on wisdom for the whole person, I also created another platform to help believers apply that wisdom in wealth-building and business strategy.

It’s called CYOEN:

The C.R.E.A.T.E. Framework

At the center of CYOEN is a 6-step system designed to help you Create Your Own Economy Now—not one day, not someday, but today.

Each step reflects a practical action powered by biblical stewardship. It’s how faith-driven entrepreneurs move from stuck and scattered to strategic and scalable.

Here’s how we do it:

Clarify Your Value
– Identify and articulate your unique expertise and market position. Most people are undervalued because they’ve never truly clarified what they bring to the table.

Refine Your Mastery
– Strengthen and specialize your skills for high-value opportunities. Mastery multiplies your credibility and accelerates your momentum.

Express Your Expertise
– Position yourself as a thought leader and authority in your space. We help you share your message boldly and biblically—without compromise.

Amplify Your Influence
– Leverage systems, platforms, and automation to extend your reach and deepen your impact. Influence isn’t just about volume—it’s about transformation.

Transform Your Revenue
– Convert your skills and experience into multiplying streams of income. This includes high-ticket offers, leveraged models, and ethical pricing that reflects value.

Enjoy & Expand
– Optimize, sustain, and scale your success over time. This is where stewardship becomes strategy and your results compound year after year.

And the ultimate goal of CYOEN?

To help you: